If your printer is suffering an "Epson printer firmware reset", this write-up will serve as guidance for 'Epson printer firmware reset': To begin, turn off the printer and unplug the power cable for close to 30 seconds and then, press the "Continue" button for close to 10-20 seconds. Next, hold down to the Resume icon. While the printer is being reset to factory settings, the Attention and Ready signal lights will blink in tandem.